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I have a marketing question

PR

Our brand has a negative reputation stemming from miscommunication with our audience at the start of the project. Can you assist us?

Absolutely. We begin by conducting a thorough analysis of your messaging and its alignment with your offering and core values. From there, we delve into the specifics of the miscommunication and develop a tailored strategy.

This may involve refining your messaging, addressing negative mentions, and actively working to suppress negative sentiment from appearing in the top 30 results on Google. 

Additionally, we can leverage this challenge as an opportunity to demonstrate your brand's transparency and integrity. For more information on how we can help navigate this situation, please don't hesitate to reach out to us.
SEO

We've developed a landing page to promote our project, but it fails to rank on Google. What shall we do?

Landing pages often struggle to rank on search engines due to a lack of high-quality content, relevant backlinks, and natural mentions. To address this issue, consider the following strategies:

Improve your website: Develop a comprehensive website with valuable content that addresses user intent and pain points.

Focus on promotion: Invest in promoting your website through various channels, including social media, email marketing, and influencer partnerships.

Check technical optimization: Ensure your website is technically optimised for search engines by optimising meta tags, improving site speed, and fixing any broken links.

To drive traffic to your landing page, aim to secure mentions in expert content on reputable media outlets. These mentions will not only improve your website's visibility but also drive targeted traffic through backlinks in the articles. Contact us, we can help you!
Community Building

We have accounts on Facebook and Twitter, and we regularly post content in various formats. However, we're experiencing very low engagement and struggle to attract users. What are we doing wrong?

To provide a comprehensive answer, we'd need more data and analysis. However, your current approach may be too heavily focused on content creation and quantitative metrics. Effective promotion requires precision and specificity.

One aspect to consider is whether you've chosen the right platforms for your project. While Facebook and Twitter are popular social networks, they may not be the most effective channels for reaching your target audience. Instead, focusing on industry-specific media outlets and social networks could yield better results.

Additionally, conducting a thorough audience analysis is essential. By understanding your target audience's preferences and pain points, you can tailor your content and targeting strategies to better resonate with them. If you're able to provide more details, we can further explore the reasons behind your low engagement and collaborate on developing a growth strategy.
Branding

Our project offers more value and profit to users, but we struggle to compete with our competitors, especially with a limited budget. What can we do?

When competing in the market, budget isn't always the deciding factor. Instead, it often boils down to your branding and messaging. If your project genuinely offers more value to your target audience but fails to gain traction, it may be a matter of building trust and authority.

Our strategy begins with a thorough analysis of your project, focusing on branding and messaging consistency. From there, we delve into analysing your target audience and sentiment to understand why your brand isn't resonating as strongly as it should.

Common issues we uncover include messaging inconsistency or irrelevance, where your brand fails to address your target audience's pain points effectively. By addressing these underlying issues and refining your messaging to better align with your audience's needs, we can help your project build the trust and authority it needs to compete effectively in the market.
PPC

We heavily invest in PPC and other advertising but gain zero results. The problem?

Determining the root cause of your PPC campaign's lack of results requires a deeper analysis. Firstly, clarifying your campaign goals is crucial, as simply setting up the campaign is not enough to guarantee success.

We take a comprehensive approach to diagnosing and addressing such issues. We examine your project, website, user communication strategies, and overall user experience. Additionally, it's important to note that no one-size-fits-all solution exists for advertising success. While PPC works well for some projects, others may require broader coverage through expert media.

We run A/B tests to evaluate different messages and creatives and experiment with various media formats and PR strategies to identify the most effective approach for your project. 

By leveraging our expertise and advanced analytical tools, we can help pinpoint the underlying issues affecting your PPC campaign and devise a tailored solution to drive your project to success.

Need assistance?

Our experts are ready to analyse your business and provide a tailored solution. It's free!
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